Our Services

Design Research

Application of Human Factors

WHAT WE DO At NCube Design, our research goes beyond exploration; it’s a strategic journey that fuels innovation. We blend user insights, design excellence, and market trends to craft innovative, human-centric designs from concept to reality.

design research
Design discussion with team

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Bridging User Behaviour to Product Demands

NCube Design’s User Research and Human Factors expertise enables our designers to examine a manufacturer’s capabilities in conjunction with the needs of the product’s end user. We believe user research requires close collaboration with our clients because understanding a client’s core competencies and manufacturing preferences is essential in order to accelerate the development process and reduce time to market.

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Our Design Research Process

  • Pre-Study:
Project Shape, Desk Research, Secondary Research, Study Planning and Generation of Analysis Tools
  • Data Collection:
Site Visits and Observations, Human Factors Evaluations, Usability Studies, User Interviews and Focus Group if required.
  • Data Analysis:
User Behaviours, Use Errors and Risks, and Data Management
  • Insight Development:
Key Insights, Product Requirements, Visualise Findings and Value Proposition

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Application of Human Factors

NCube Design’s focused innovation process relies heavily on user research to verify that user needs are satisfied. During the initial research phase, we explore needs and product requirements through proven research methods including case observations, video ethnography, user interviews, and internal expert reviews. Our research team operates and examines a product’s potential risks use through heuristic evaluations, verification and validation studies, and other comprehensive methods.

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Our capabilities include

  • Contextual Inquiry
  • Usability Testing
  • Heuristic Evaluations
  • Study Planning
  • Competitive ProductAnalysis
  • Human Factors and Risk Management Process
  • Strategic Design

Check out our work.

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Pratham

Automobile Design

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Wild SC

Industrial Design

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Chyna

Industrial Design

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Vendetta

Automobile Design

We work with many top-tier brands and industry leaders. We would also like to work with you!

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