WHAT WE DO At NCube Design, our research goes beyond exploration; it’s a strategic journey that fuels innovation. We blend user insights, design excellence, and market trends to craft innovative, human-centric designs from concept to reality.
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Bridging User Behaviour to Product Demands
NCube Design’s User Research and Human Factors expertise enables our designers to examine a manufacturer’s capabilities in conjunction with the needs of the product’s end user. We believe user research requires close collaboration with our clients because understanding a client’s core competencies and manufacturing preferences is essential in order to accelerate the development process and reduce time to market.
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Our Design Research Process
Pre-Study: Project Shape, Desk Research, Secondary Research, Study Planning and Generation of Analysis Tools
Data Collection: Site Visits and Observations, Human Factors Evaluations, Usability Studies, User Interviews and Focus Group if required.
Data Analysis: User Behaviours, Use Errors and Risks, and Data Management
Insight Development: Key Insights, Product Requirements, Visualise Findings and Value Proposition
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Application of Human Factors
NCube Design’s focused innovation process relies heavily on user research to verify that user needs are satisfied. During the initial research phase, we explore needs and product requirements through proven research methods including case observations, video ethnography, user interviews, and internal expert reviews. Our research team operates and examines a product’s potential risks use through heuristic evaluations, verification and validation studies, and other comprehensive methods.
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Our capabilities include
Contextual Inquiry
Usability Testing
Heuristic Evaluations
Study Planning
Competitive ProductAnalysis
Human Factors and Risk Management Process
Strategic Design
Check out our work.
Pratham
Automobile Design
Wild SC
Industrial Design
Chyna
Industrial Design
Vendetta
Automobile Design
We work with many top-tier brands and industry leaders. We would also like to work with you!