Evaluating Panasonic’s Anchor Fans

Examining Brand Essence, User Perceptions and Market Dynamics

NCube with Panasonic embarked on a comprehensive design research initiative for it’s Anchor ceiling fans, aligning with the vision of developing user-centred solutions for both current products and future innovations. Our research revolved around understanding user evaluations, exploring brand identity and pinpointing key development areas. This extensive research journey covered locations in Delhi and Lucknow, laying the foundation for innovative and user-centric design strategies for Anchor by Panasonic.

Survey Outline

Decoding insights for Anchor fans development

Our Objective

Evaluate ceiling fan market, analyse Anchor brand identity and identify key development areas.

Our Target

Analyse ceiling fan characteristics, user behaviour and purchase or rejection reasons.

Evaluation

Through user’s perception check importance vs. satisfaction, while considering design and performance.

Future Expectation

To gauge user’s future requirements by keywords and features.

Survey Method

Personal Interviews, Focus Group Discussions, Participation Observation, Home Visits

After researching in both Delhi and Lucknow, we have concluded on these findings:

In conclusion, the research highlights a recent decline in Anchor’s sales, emphasising the need for upgraded services to stay competitive. To address user and retailer challenges, improved service is crucial. Investing in advertising and branding activities is recommended for brand revitalisation. Future success hinges on innovative ideas, responding to user’s increasing preference for decorative fans. Collaboration with interior designers can elevate the brand, focusing on premium fan categories. Exploring innovations like noiseless and wifi-enabled fans can set Anchor apart. Establishing experience centres and targeting the mass market are key strategies for enhanced brand perception and future success for Anchor by Panasonic.

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